Partie 5 : Problèmes de société

Chapitre 51 : The media

Traditional media, page 108

Afficher le texte

a press baron
a media mogul
the gutter press
a breach of privacy
a copy
an issue
a topical issue
a cover story
to hit the headlines
a front-page story
a heading
to cover an event
an op-ed [opposite the editorial page]
the entertainment section
an insert
the circulation

If you have an interesting opinion to share, you can express it in an op-ed article. If you’re persuasive enough, you can reach thousands of people and actually change minds. Sometimes op-eds sway more people than columns.

Online media, page 108

Afficher le texte

digital media
social networks
virtual communities
photo and video sharing
social bookmarking
online games
to provide online information
online entertainment

If you spend much of your spare time on Twitter, Facebook, Reddit, Hacker News and other online social networking services, do you still have time for your real friends in your real life?

It’s difficult to appraise the media coverage of this conflict after only one week. The media hype hasn’t been helpful. In fact, it’s been rather damaging.

Food for thought, page 109

Afficher le texte

It’s very difficult to guess where the media, whether traditional or social, will be going in 20 years’ time, as the digital age we live in is still in its infancy.

What’s for certain is that we’ll be sharing more and more information about ourselves on social media sites, willingly or not, because these sites will make sure users present the most complete profiles possible. For example we’ll be encouraged to share more and more pictures and videos of ourselves, of relatives or friends. The idea is to keep users engaged on social media platforms for as long as possible, while allowing marketers to target their ads to a more specific group of individuals.

With the rise of the Internet, quite a few commentators have announced the death of television or the radio. However, TV has proved far more resilient than many imagined not that long ago. The days of programmes pulling in over 100 million viewers in the U.S. may be over due to the multiplicity of TV channels and media, but the traditional TV industry is still very strong and will be for many, many years to come.